We’re evolving!

After more than thirty years, Czech Mint is unveiling a new visual identity. The change includes a new logo, modern design, and a more confident communication style – all aimed at strengthening the brand both in the Czech Republic and internationally. The rebranding was developed in collaboration with the creative agency Better.

“We want our brand to reflect who we are today – a modern and trustworthy partner for both collectors and investors. But our DNA remains unchanged: tradition, handcrafted production in Jablonec, top-tier quality, and Czech ownership,” explains Michal Voborník, CEO of Czech Mint.

The redesign of the visual identity comes in response to the growth and diversification of Czech Mint’s portfolio. Over the years, in addition to minting coins and medals, the company has expanded to include precious metal sales and the Gold Savings programme. “Our original visual style could no longer support this evolution. The new identity will help us communicate more clearly and be more accessible to our customers. We want to make it easier to navigate our offering, invest with us, and enjoy every step – from purchase to unboxing,” adds Markéta Hassová, Marketing Director of Czech Mint.

The rebrand also introduces a new creative concept: ​“Your investment. Your rules.” This message places the customer at the centre of communication – whether they are investing in precious metals, collecting, or saving through the Gold Savings programme. Czech Mint aims to highlight the breadth of its investment offerings, allowing everyone to choose according to their own needs.

The new logo is based on the existing symbol of a minting die – the essential tool of coin production. It references the craftsmanship that remains central to Czech Mint’s identity, now presented in a cleaner and more contemporary form. The brand’s refreshed identity also introduces a new colour scheme. Czech Mint has embraced a vibrant blue that stands out in a market where competitors typically rely on black, gold, or grey.

“We based the rebrand on insights from customer research, which confirmed that people value the balance of tradition and modernity. Just as important was the client team's strong motivation to move the brand forward. I believe we’ve achieved that,” concludes Martin Kupka, CEO and Strategy Director at Better.